Discover how to pinpoint your most profitable markets and effectively segment your B2B SaaS customers. Explore ‘Where to Play’ frameworks to drive sustainable growth

After spending over 15 years leading marketing strategies for B2B SaaS companies, I’ve witnessed firsthand the critical difference between startups that thrive and those that struggle to gain traction. The distinguishing factor often isn’t product quality—it’s the presence or absence of a well-crafted Go-to-Market (GTM) strategy. According to OpenView Partners study, companies with a clearly…