
Making Things Happen. Smarter
Real marketing & sales strategies for B2B SaaS growth

Hey You,
Facing challenges in scaling your Go-To-Market strategy, driving demand, or bridging the sales-marketing gap?
Turn your vision into actionable growth
Strategic marketing and sales roadmaps that align with your business goals. Clear focus on where to compete, what to sell, and how to win. Because without focus, strategy fails.
Target the accounts that drive real growth
ABM strategies to identify and convert your ideal customers. Moving beyond ineffective generic approaches. Less is more, as Mies Van Der Rohe said.
Connect with your customers at the right time and place
Data-driven demand generation that matches your ideal customer’s journey. Modern B2B buyers research independently – I help you be there when they need you.
Bridge the sales-marketing gap to accelerate growth
The problem isn’t bad leads or poor follow-up – it’s misalignment. When sales and marketing work as one, companies see up to 20% more growth. Data proves it

Hey me,
B2B SaaS growth expert at your service. Strategy, execution, and measurable results – without the full-time CMO cost


Insights and Strategies in B2B SaaS
I don’t claim to know everything, but I do have some knowledge. If any of my posts assist you, that makes it all worthwhile. And if you’re seeking more, feel free to contact me.
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Where to Play in Your B2B SaaS Strategy
Discover how to pinpoint your most profitable markets and effectively segment your B2B SaaS customers.…
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How to Prioritize Your Target Account List (TAL) in B2B SaaS: More Focus, Better Pipeline
In today’s competitive B2B SaaS landscape, resources are precious—even for well-funded organizations. You simply can’t…
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Building a Winning Go-to-Market Strategy for B2B SaaS: The three pillars
After spending over 15 years leading marketing strategies for B2B SaaS companies, I’ve witnessed firsthand…
